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Lead Product Designer · Dubai · Available

DESIGN THAT MOVES MINDS.MARKETS.BRANDS.PRODUCTS.

Products that think. Interactions that feel. Fifteen years turning ambiguity into things people remember.

Selected Work

The
Work

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About

Design that earns attention.

I'm a Lead Product Designer with 15+ years operating across the full spectrum — from deep user research and system architecture to pixel-perfect UI, interaction choreography, and brand campaigns that make people feel something.

I've built products for telecoms, fintech, and SaaS from the ground up. I use AI not as a buzzword, but as a core part of how I research, prototype, and push design further, faster.

15+
Years Experience
20+
Products Shipped
4x
Brands Scaled
Capabilities
UI / UX Design
ResearchSystems
Interaction Design
PrototypingMotion
Motion & Animation
After EffectsRive
Design Systems
TokensMulti-brand
Brand & Campaign Design
IdentityMarketing
AI-Augmented Design
GenerativeWorkflows
AI & Brand

Beyond
the product.

Process

How
I Work

Not just screens. The full arc — from ambiguity to a product that performs.

01

Understand the Problem

I start with the real question, not the brief. Stakeholder interviews, user research, competitive landscape, and business constraints — before a single frame opens.

02

Define the System

Architecture before aesthetics. Information hierarchy, user flows, and the design system foundation that everything else will live inside.

03

Design with Intent

Every interaction has a reason. UI that's not just beautiful but earns trust, reduces friction, and moves people to act — with motion as a first-class design tool.

04

Ship and Iterate

Close collaboration with engineering. I stay in until it's right — and I measure what 'right' means with real data after launch.

Reviews

What people say.

Quick words from founders, product leads, and engineers I've shipped with.

★★★★★

"He thinks beyond individual screens and focuses on how the full experience connects across touchpoints and journeys."

Elvis Canziba
Product Design Director
★★★★★

"Adapts fast to changes and delivers solutions on time. A great asset — responsible and quick to learn."

Andrei Nastase
Product Owner at Playtika
★★★★★

"His 'push to action' attitude, the creative problem solving, and his day-to-day initiatives are precious and hard to find."

Itamar Barak
Art Director at WSOP, Playtika
★★★★★

"Motion-led, system-grounded. Adrian's work moved our conversion by every metric we tracked."

Daniel K.
Growth Lead · Telco Group
★★★★★

"Operates at a level you rarely see in-house — opinionated, calm, and genuinely raises the bar across the team."

Yara M.
VP Design · Fintech
★★★★★

"He's the rare hire that pays you back across product, brand, and team craft — not just on the screens."

Omar J.
CEO · SaaS Platform
Principles

What
I believe.

A short list of how I work — held longer than the tools I use.

01

Systems before pixels.

I start with structure — information hierarchy, user flows, the design system — before a single frame opens. Aesthetics is the easy part once the architecture is right.

02

Motion is a language.

Every transition has a reason. Animation is a first-class design tool — it carries hierarchy, signals state, and earns trust.

03

AI is a teammate.

I use it to research faster, prototype further, and push craft. Never to replace taste, judgement, or the user in the room.

04

Design lives in production.

Handoff is a relay, not a finish line. I stay close to engineering until it's right — then measure if it is.

Let's Build Something

Let's Talk.

If you're building something that needs to be bold, felt, and remembered — that's where I do my best work.

Get in Touch Download CV
Based in Dubai Open to senior roles Available for select clients