01 / 05
GibMed
A full revamp of a Gibraltar hospital’s website, from IA to online booking.
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Product Design Lead
Product Design Lead
Selected work
Five products, designed end to end.
01 / 05
A full revamp of a Gibraltar hospital’s website, from IA to online booking.
View case study02 / 05
The website for Beyond ONE’s new brand, made for digital natives.
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03 / 05
The eSIM made for travel. Product UI/UX across the app and both websites.
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04 / 05
A privacy-first subscription tracker for Mac. The app and its website, end to end.
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05 / 05
A full UX, UI and design-system revamp of Oman’s licensed wallet.
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I've built products for telecoms, fintech, and SaaS from the ground up. I use AI not as a buzzword, but as a core part of how I research, prototype, and push design further, faster.
How I lead
Every project starts with the metric it has to move. Research finds the value before anyone opens Figma.
I coach designers to own outcomes, and give every team one shared system so quality scales.
Clear priorities and trade-offs made in the open, so product, design and engineering work from one plan.
Small releases, real data and honest reviews. What moves the numbers stays, and what doesn't gets cut.
Quick words from product leads and designers I've shipped with.
"He thinks beyond individual screens and focuses on how the full experience connects across touchpoints and journeys."
"Adapts fast to changes and delivers solutions on time. A great asset: responsible and quick to learn."
"His 'push to action' attitude, the creative problem solving, and his day-to-day initiatives are precious and hard to find."
Let's build something
Need someone to own the product, not just the pixels? I build and lead teams, make the hard calls, and ship work that moves the numbers.
Based in Dubai · Open to senior roles