A brand home worthy
of the Virgin name.
Virgin Connect carries the Virgin name into consumer connectivity. I led the design of its brand website — the front door that introduces the company and hands visitors off into its products.
Role
Design Lead
Website
Scope
Brand website
virginconnect.com
Brand
Virgin Connect
Consumer connectivity
Family
The Virgin Group
of brands
Carrying one of the world’s most loved brands into connectivity.
Virgin is the challenger brand the world grew up with — built by Richard Branson across travel, music, mobile, space and money, always on the side of the customer. Virgin Connect brings that same spirit to staying connected, operating across 140+ countries.
A name like Virgin sets the bar before a visitor reads a word. The website had to feel as bold, warm and human as the brand it represents — and make the Virgin connection unmistakable.
The brand’s front door.
An emotional, scroll-led story about connection and belonging — “the easier way to connect with what matters” — that frames the brand and routes visitors to its products.
Brand-led
A confident expression of the Virgin identity — red, warm and human — that earns the name above the door.
Narrative
A motion-led, scroll-told story about connection and belonging, not a feature list.
A clear hand-off
Frames the company, then routes visitors cleanly into the products it offers.
“The easier way to connect with what matters.”