A hospital website built around patients.
The website of GibMed International Hospital, Gibraltar.
I led the full revamp: research, IA, design system and every page.
Role
Lead Product Designer
Scope
Website, booking, portal
Product
Private hospital website
Market
Gibraltar
Private healthcare in the heart of Gibraltar.
Over 40 consultants across primary care, surgery, diagnostics and therapies, under one roof.
- ✓Online booking in four steps
- ✓A profile for every consultant
- ✓Patient portal for lab results
- ✓Clinic calendar of visiting specialists
The product in 24 seconds.
Home, the care menu, a booking from start to confirmation, and the clinic calendar.
Where the old site fell short.
A flat service list
Around 24 specialty pages in a single menu.
Duplicate team pages
Consultant profiles split across two trees.
Email-only booking
Appointments could only be requested by email.
From audit to every page.
Audit & IA
Restructured the site around six patient tasks.
Design system
Tokens, components and two radii for every page.
Page design
Services, 45 consultant profiles, news, business.
Flows & tools
Booking, patient portal and clinic calendar.
Structured around patient tasks.
Services grouped by care area, a profile for every consultant and a dedicated page for employers.
Online booking in four steps.
Each step was mapped as a UX flow, then brought to life with AI as a working prototype.
Patient tools on one design system.
Results and appointments in one place.
One secure sign-in for test results, appointments, clinic letters and messages to the care team.
- ✓ Lab results as soon as they are ready
- ✓ Appointments and clinic letters
- ✓ Messages and prescriptions
Every visiting specialist, by day.
Find your doctor’s next clinic day and book it in a couple of clicks.
- ✓ Month, week and day views
- ✓ Search by doctor or specialty
- ✓ In-house and visiting filters
Key features for patients.
Care by area
Every service grouped in one clear menu.
Find a consultant
Search 45 profiles by name or specialty.
Online booking
Four steps, in person or by phone.
Patient portal
Results, letters and messages, secure.
Accessibility menu
Text size, contrast, readable font, less motion.
Chat & WhatsApp
Help one tap away, on every page.
The scope of the revamp.
“World-class private care, close to home.”