Everyday money for Oman, rebuilt.
A Central Bank of Oman–licensed wallet and remittance app.
I led the full UX, UI and design-system revamp.
Role
Lead Product Designer
Scope
App revamp + design system
Product
Wallet + remittance
Market
Oman · EN / AR
A wallet built for how Oman moves money.
Send money home to India, Pakistan, Bangladesh and the Philippines. Pay locally by QR, settle bills, top up in seconds.
- ✓International transfers to a bank, a wallet or cash pickup
- ✓Local transfers, free and instant
- ✓QR and bill payments from the phone
- ✓Top-ups with a local debit card
Three problems the old app couldn’t hide.
A first impression that buried the value
Stock-photo collages hid the core promise: send home, pay local.
No design system
Ad-hoc screens and competing teals. It didn’t feel like a place to keep money.
A heavy sign-up
Sign-up to a funded account was long. People left before a first transfer.
System first, then every screen.
Audit & research
Mapped every screen and every drop-off.
Re-architect
Built around send, pay and top up.
Design system
Tokens, components, type, motion.
Redesign & ship
Every screen, onboarding to top-ups, with engineering.
Before and after, screen by screen.
Same messages. A calmer, clearer system carrying them.
Get started in under a minute.
Phone number, autofilled OTP, optional email, PIN, then KYC.
Everything a wallet should do.
International transfers
To a bank, a wallet or cash pickup in four countries.
Free local transfers
Instant, to anyone on Friendi Pay in Oman.
Scan & pay
QR payments in stores, in seconds.
Bill payments
Utilities and mobile recharge from the phone.
Easy top-ups
Add funds with a local Omani debit card.
Beneficiaries
Save and favorite the people you pay most.
A money app that finally feels like one.
“For a money app, trust is a visual decision before it’s a feature one.”